Free wallet from Burger King
Randy and I were having lunch in downtown Orlando today when someone appeared to have dropped their wallet. People shouted out to the person who dropped the wallet and Randy ran over and picked it up. When he tried to give it to the person who dropped it they said “Keep it. It’s on the King”.
The wallet contained a special BK $1 bill (legal tender), a $5 BK gift card and other random BK stuff. By the time we got back to the office a few others had found wallets too, everyone was talking about them. I love clever marketing, this was some very well done word of mouth for Burger King.
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Elizabeth on 11.12.2008 at 11:26 am
That’s pretty clever! Props to their marketing team for coming up with that.
Man on 03.29.2011 at 6:44 am
maaaan i hate this idea.
WHy u people don’t like burger king.
Alexander Schek on 11.12.2008 at 11:26 am
What a great marketing idea!
Art on 11.12.2008 at 11:28 am
Oh my god, this is the best promotional stunt I have ever seen in my life! Seriously!
If any of the other IZEA folks pics one up, is there any chance that someone might be willing to share? I’d love to get my hands on one of these… maybe I have something to trade?
Jeremy Hilton on 11.12.2008 at 11:29 am
SEX: YES!
The King is getting some sweet sweet lovin’ in between appearances.
I hope he isn’t into whoppers…
BenSpark on 11.12.2008 at 11:29 am
That is an awesome promotion. I have a friend who love the Burger King character because of the creepy smile. I’ll send him the link.
Selenia on 11.12.2008 at 11:42 am
lol @ whopper donor
corrin on 11.12.2008 at 11:43 am
That’s fantastic. We’re doing something similar as a direct mail. Sending potential clients wallets full of fake money that their current agency “stole” from them that they can use to test our the services at our agency.
Clint Lenard on 11.12.2008 at 12:20 pm
That’s AWESOME! I’ve seen and heard about a lot of clever stunts — but this one is one of the tops, if not THE top!
Great post!
Jenn on 11.12.2008 at 12:24 pm
OMG, that is too freaking cute! I love the SEX: YES best of all.
martyn on 12.06.2010 at 3:17 am
you would love the sex cheap tart
Jipped on 11.12.2008 at 1:32 pm
Man! How come I feel like I will never see one of these wallets?
Ted Murphy on 11.12.2008 at 4:31 pm
@Jipped:
I found out that some of the wallets have hundreds of dollars in them.
Julie on 11.12.2008 at 4:53 pm
What an AMAZING marketing idea!
Michele @ The Integrated Mother on 11.12.2008 at 7:44 pm
This happened to my husband today! He got a $10 bill, plus the GC in his wallet. Very creative marketing Burger King/
TexasGeoker on 11.12.2008 at 10:30 pm
Just found one tonight in old historic downtown Scottsdale in Arizona. All the same stuff shown above, but mine only had a $1 bill. It did however have a $5 Burger King gift card.
Arin on 11.13.2008 at 10:58 am
I work at Embry-Riddle Aeronautical University in Daytona and they were dropping these off around the campus today. Our office found 7 of them. Very smart idea!
B on 11.13.2008 at 2:53 pm
Clever? Yes, when it was done 15 years ago for GE Financial. This is just a rip off of someone else’s idea.
Steve on 11.14.2008 at 2:08 pm
I found one at Mills Mall in Tempe, Az. $5 gift card and a $1 bill.
Ted Murphy on 11.15.2008 at 8:42 am
@B:
Most ideas are recycled in some way. I still think Burger King did a great job on the execution.
dove charmer on 11.17.2008 at 3:20 pm
Didn’t Crispin do this exact concept a few years ago for Starbucks where instead of a wallet it was a coffee left on the roof of a car… I’m seeing a ton of regurgitation in their work lately, what is happening over there have all of the good creatives moved on?
FUCKTHEKING on 11.19.2008 at 8:09 pm
THIS HAPPENED JUST 2 HOURS AGO !!
I DRIVE UP TO WINDOW.. ORDER A CHICKEN SANDWICH THEY TELL ME ITS GOING TO BE 10 MIN AND TO PARK OUT FRONT… WELL I GO IN AND GET MY SANDWICH AND DRIVR HOME.. TO FIND OUT THAT ITS NOT EVEN COOKED AND THEY HAD SPILT IN THE FUCKING SANDWICH.. YOU WANT PHOTOS? ITS RIGHT FUCKING HERE. MOTHER FUCKERS
it was 8:30 at night so they was not busy… i live in the same state as the driver lic listed….
FUCK THE KING… fucking crack heads.
disneyland guide on 11.20.2008 at 12:55 am
this is brilliant. this is probably the best marketing thing burger king has ever done. but don’t worry, mcdonalds will one up them soon … just like budweiser always kicks the crap out of miller lite
Scott Powers on 11.20.2008 at 12:08 pm
I’m a business reporter at the Orlando Sentinel interested in communicating with someone who has actually found one of those wallets, especially someone in Orlando. If you have, drop me a line at spowers@orlandosentinel.com. Thanks for posting.
The Ryno on 11.21.2008 at 10:12 am
Another Obama Voter speaks up. At least this one can read and write.@FUCKTHEKING:
@FUCKTHEKING:
Simon Osborne on 12.14.2008 at 9:40 pm
Wow, I would love to get one of these. It would be great if BK did this kind of promotion in England.
Don’t suppose somebody would be kind enough to send one over to England please? =)
B real on 03.10.2009 at 12:13 pm
@FUCKTHEKING:
sorry but at 8:30 is shift change and they just finished getting slammed one of the worst times to come in and it sounds like you deserved the spit
Zahra on 12.13.2009 at 2:51 am
Dang that is really cool. I would love to get a free wallet loaded with a $5 gift card. In this economy anything given out for free can help out. I wonder though how much money the company actually spent on each wallet and filling it up with the gift card and the random bk propaganda. I guess its all about getting your name out. Most meals at burger king are more than $5.00 and most people don’t go to a fastfood joint to eat alone. So that was pretty smart on their part. Where can I get one of those wallets? I could use a free $5.00 meal. I’m serious!
Zoo Coupons on 01.05.2010 at 7:14 pm
Who’s taking bets they pull this stunt again this year? By far one of the most original ideas I’ve seen and without a doubt a huge generator of buzz for BK. Kudo’s to them for doing something different.
zoo coupons on 03.16.2010 at 7:56 am
that’s very good info
i think i will put some my own blog
cheers
David on 05.10.2010 at 11:54 am
Look at all the buzz it’s created on just this one website.
elvis barozi on 04.13.2011 at 11:10 am
river of life po.box985masaka uganda e.e
am elvis barozi
elvis barozi on 04.13.2011 at 11:21 am
Thank You , I have been just really feeling like the Lord is leading me in the direction I should go in, and to trust Him completely, as a friend of my said I am preparing my field, as I am waiting for the rain, I wait with the expectation of recieving from the Lord abundantly
mario on 05.24.2011 at 6:44 pm
this is so tite