Randy and I were having lunch in downtown Orlando today when someone appeared to have dropped their wallet. People shouted out to the person who dropped the wallet and Randy ran over and picked it up. When he tried to give it to the person who dropped it they said “Keep it. It’s on the King”.
The wallet contained a special BK $1 bill (legal tender), a $5 BK gift card and other random BK stuff. By the time we got back to the office a few others had found wallets too, everyone was talking about them. I love clever marketing, this was some very well done word of mouth for Burger King.
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