Nov 12 2008
Free wallet from Burger King
- 38 Lashings
- Dropped Nov 12th, 2008 by Ted Murphy in marketing
Randy and I were having lunch in downtown Orlando today when someone appeared to have dropped their wallet. People shouted out to the person who dropped the wallet and Randy ran over and picked it up. When he tried to give it to the person who dropped it they said “Keep it. It’s on the King”.
The wallet contained a special BK $1 bill (legal tender), a $5 BK gift card and other random BK stuff. By the time we got back to the office a few others had found wallets too, everyone was talking about them. I love clever marketing, this was some very well done word of mouth for Burger King.
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Trackbacks
- Burger King’s Creative PR Tactic « PRogress posted on November 18th, 2008
- Burger King Has Dropped Their Wallet | So Good posted on November 19th, 2008
- the king has lost his wallet « urban taster posted on November 19th, 2008
- REVOLT Marketing.com — Event Marketing Agency & Industry Musings » Burger King Drops His Wallet You Win posted on November 19th, 2008
- yeroc.org: the international collection of writings, thoughts, and ideas by corey hatch posted on November 20th, 2008
- FSU Beats No. 22 Maryland : Social Media FAIL | posted on November 23rd, 2008
- Marketing Ideas #10 Burger King dropping money | posted on November 24th, 2008
- Campanhas | Burguer King perdendo carteiras pelas ruas | nFactory.org posted on November 24th, 2008
- Wallets From The King Help Sell Burgers | The Future of Ads posted on November 24th, 2008
- 5000 portefeuilles perdus aux Etats-Unis | w3sh magazine posted on November 28th, 2008
- Gratis är gott? at Recommended Sweden posted on December 5th, 2008
Tongue Lashings
38 peeps fired up
That’s pretty clever! Props to their marketing team for coming up with that.
What a great marketing idea!
Oh my god, this is the best promotional stunt I have ever seen in my life! Seriously!
If any of the other IZEA folks pics one up, is there any chance that someone might be willing to share? I’d love to get my hands on one of these… maybe I have something to trade?
SEX: YES!
The King is getting some sweet sweet lovin’ in between appearances.
I hope he isn’t into whoppers…
That is an awesome promotion. I have a friend who love the Burger King character because of the creepy smile. I’ll send him the link.
lol @ whopper donor
That’s fantastic. We’re doing something similar as a direct mail. Sending potential clients wallets full of fake money that their current agency “stole” from them that they can use to test our the services at our agency.
That’s AWESOME! I’ve seen and heard about a lot of clever stunts — but this one is one of the tops, if not THE top!
Great post!
OMG, that is too freaking cute! I love the SEX: YES best of all.
Man! How come I feel like I will never see one of these wallets?
@Jipped:
I found out that some of the wallets have hundreds of dollars in them.
What an AMAZING marketing idea!
This happened to my husband today! He got a $10 bill, plus the GC in his wallet. Very creative marketing Burger King/
Just found one tonight in old historic downtown Scottsdale in Arizona. All the same stuff shown above, but mine only had a $1 bill. It did however have a $5 Burger King gift card.
I work at Embry-Riddle Aeronautical University in Daytona and they were dropping these off around the campus today. Our office found 7 of them. Very smart idea!
Clever? Yes, when it was done 15 years ago for GE Financial. This is just a rip off of someone else’s idea.
I found one at Mills Mall in Tempe, Az. $5 gift card and a $1 bill.
@B:
Most ideas are recycled in some way. I still think Burger King did a great job on the execution.
Didn’t Crispin do this exact concept a few years ago for Starbucks where instead of a wallet it was a coffee left on the roof of a car… I’m seeing a ton of regurgitation in their work lately, what is happening over there have all of the good creatives moved on?
THIS HAPPENED JUST 2 HOURS AGO !!
I DRIVE UP TO WINDOW.. ORDER A CHICKEN SANDWICH THEY TELL ME ITS GOING TO BE 10 MIN AND TO PARK OUT FRONT… WELL I GO IN AND GET MY SANDWICH AND DRIVR HOME.. TO FIND OUT THAT ITS NOT EVEN COOKED AND THEY HAD SPILT IN THE FUCKING SANDWICH.. YOU WANT PHOTOS? ITS RIGHT FUCKING HERE. MOTHER FUCKERS
it was 8:30 at night so they was not busy… i live in the same state as the driver lic listed….
FUCK THE KING… fucking crack heads.
this is brilliant. this is probably the best marketing thing burger king has ever done. but don’t worry, mcdonalds will one up them soon … just like budweiser always kicks the crap out of miller lite
I’m a business reporter at the Orlando Sentinel interested in communicating with someone who has actually found one of those wallets, especially someone in Orlando. If you have, drop me a line at spowers@orlandosentinel.com. Thanks for posting.
Another Obama Voter speaks up. At least this one can read and write.@FUCKTHEKING:
@FUCKTHEKING:
Wow, I would love to get one of these. It would be great if BK did this kind of promotion in England.
Don’t suppose somebody would be kind enough to send one over to England please? =)
@FUCKTHEKING:
sorry but at 8:30 is shift change and they just finished getting slammed one of the worst times to come in and it sounds like you deserved the spit
Dang that is really cool. I would love to get a free wallet loaded with a $5 gift card. In this economy anything given out for free can help out. I wonder though how much money the company actually spent on each wallet and filling it up with the gift card and the random bk propaganda. I guess its all about getting your name out. Most meals at burger king are more than $5.00 and most people don’t go to a fastfood joint to eat alone. So that was pretty smart on their part. Where can I get one of those wallets? I could use a free $5.00 meal. I’m serious!
Who’s taking bets they pull this stunt again this year? By far one of the most original ideas I’ve seen and without a doubt a huge generator of buzz for BK. Kudo’s to them for doing something different.