I thought I would make a quick point about sponsored tweets given all the discussion going on. Direct and indirect monetization of Twitter is nothing new.
My buddy Mike over at TechCrunch has been doing sponsored tweets for some time. I think TechCrunch actually helped pioneer sponsored tweets.
The only difference is that TC is pointing you back to a sponsored blog post, which also happens to be surrounded by tons of ads that advertisers pay for on a CPM basis. The more people that click on the link above the more money TC makes.
Not only is TC getting paid for the tweet, they are getting paid for the post and the display ads. In fact, every tweet that drives people back to TechCrunch.com is monetized. If that isn’t a sponsored tweet I don’t know what is. I commend TechCrunch. It is a smart business move for them to integrate all of their social media assets into their advertiser offering.
What we are doing is cutting out the middle step. Instead of pointing someone to a blog post, that then points them to a sponsor we are simply pointing to the sponsor.
Either way it is sponsored, our method just generates better results for the advertiser because it is directly sponsored. It’s more efficient, you don’t lose anyone in the pass through.