Last month I wrote a post about Pancheros’ use of Twitter. In the post I described what I would do if I was tapped on the shoulder to help Pancheros develop an in-store social media strategy.
You should really read that post first.
Since then Joel from Pancheros and I have been tweeting back and forth, he even sent me some free burrito gift cards. I found out that Joel is heading back to school in the fall, but intends to make an impact while still at Pancheros
I am happy to report that Joel is making some real headway! Today I went to Pancheros to grab a burrito and was greeted by this sign.
FREAKIN’ AWESOME JOEL! It even looks similar to the design I mocked up for the T-Shirt (below).
As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.
Keep going Joel! I want to see those Twitter screens soon : )