Jun 9 2010

The $98 Social Media Campaign

One of the biggest challenges that companies face in social media is getting participation from fans and creation of quality user generated content. I believe that WeReward provides a scalable, low cost solution to this problem. To prove my theory I put together a little experiment for Nike, one of my favorite brands. This experiment [...]

Jan 27 2010

Internet Marketing

I am pleased to announce the release of a new book edited by my good friends Missy Ward and Shawn Collins. Internet Marketing from the Real Experts is a collection of affiliate, email, blogging, podcasting, video, search engine, and social media rock stars that break down the how and why of Internet marketing in a [...]

Dec 13 2009

The Ultimate Job Application

This morning I came across a fake video for the Apple tablet (posted below). It is incredibly well done, the person who put it together has real talent. While the goal of this video appears to be web traffic, I believe it also represents the ultimate job application. If I was a designer looking to [...]

Nov 10 2009

Don’t Advertise in Phone Books!

Last November I wrote a blog post titled Stop leaving me phone books. In it I explained that I haven’t had a home phone in (5) years, yet I continue to get phone books. My friend Alli pointed me to a site that was supposed to stop the madness… but one year later I came [...]

Oct 26 2009

Me on E!

Last week I was invited to be a guest on That Morning Show on E!. I have been on national television a few times now and it still makes me nervous as hell. I am always worried I am going to say something wrong or just make an ass out of myself. Luckily, I made [...]

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